How To Personalize Content From The Online Store? 5 Good Reception.

How to personalize content from the online store? 5 Good reception.

In a typical store, experienced consultants consider the buyer detect his behavior, and already based on this, suggest it to a particular product. The same tactic can be used in the online store.

Today I would like to tell you about the importance of personalization content from the online store, and how to implement it in their own project.

Contents of the article:

1. What is personalization for an online store?
2. Using dynamic content to welcome visitors
3. Personalization of products offered on the basis of previous purchases Poll
4. Using variations of products to best meet customer requirements
5. Retargeting former customers using advertising
6. Bonus: the use of services with personalized email newsletters

Personalizing content in the online store, you will be able to provide each customer the most suitable solution for him. The online approach is no longer working with a single solution for all.

What is personalization for an online store?

You've probably ever experienced consultants in clothing stores to help you choose the appropriate thing? There is even a probability that they really helped to choose what suits you the size and image.
The same personal interaction experience can be extended to e-commerce. So what is the personalization in e-commerce?

Using a variety of data and tools, you can make specific messages and offers, as well as recommend such products, which are more likely to have arranged your potential customer.
Mon amounted analyst dedicated to how personalized shopping increases the conversion online stores.

 Let's highlight a few facts:

• 75% of customers like personal appeal from brands and shops
• 74% of online shoppers depressing content that is not related to their interests and tastes
• 61% of consumers like different promotions and special offers, even if you have to sacrifice for the sake of data privacy shares.

Although personalization in e-commerce - is a very important step, many shop owners on the internet are not even aware of the term.

How to start a personalization?

Most online stores today presented static content is the same for all customers. And this happens even when everyone knows how the unique tastes and preferences of each person.
Let's look at a few ways in which you can begin to personalize content.

Use dynamic content to welcome visitors

According to statistics from Janrain, 74% of online shoppers are irritated, if presented in the store content has nothing to do with their interests and tastes.

Today we are witnessing the growing popularity of services that allow you to create dynamic content based on segmentation and lists. This, for example, allows you to make certain categories of visitors, the criteria which will be based on their history of use of your store.

Let's look at a service called YAGLA, with which you can show different titles, subtitles, buttons, call to action, to sign the application form and the image depending on the request in contextual advertising.

Dynamic content

Dynamic content allows you to make an individual offer for a specific need. For example: the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.

Instruments:

• A / D conversion using testing ChangeAgain.
• A / B testing with a focus on sales calls and Ronstadt
• YAGLA to generate dynamic content.

Personalization of goods based on a survey of previous purchases

Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach.

Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".

Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons.

First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want!

Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products.

Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.

Instruments:

1. Collect responses from visitors using the service Antilog or Zim poll.
2. Individual product recommendations via RetailRocket.
3. Suggest variations of products that best meet customers' requirements.

Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer.

Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options.

For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves.

Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers.

Retargeting old visitors with the help of advertising

Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store.

If someone visited your store, and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.

Retargeting also personalization toolSome shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason.

Also, I suggest you learn a little more about this strategy:

5 principles of configuring and testing retargeting for an online store.
Types retargeting traffic types

Instruments:

• Service reEnter - anti-crisis solution for shops
• How to set up remarketing with Google AdWords and Analytics?
• Bonus: Use services with personalized email newsletters

Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.

What do you think about personalization? Could you share with me and other readers own examples of effective personalization?

Dynamic content allows you to make the individual offer for a specific need. For example, the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.

Instruments:

• A / D conversion using testing ChangeAgain
• A / B testing with a focus on sales calls and Ronstadt
• YAGLA to generate dynamic content

Personalization of goods based on a survey of previous purchases

Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach.
Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".

Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons.
First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want!
Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products.
Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.

Instruments:

• Collect responses from visitors using the service Antilog or Zim poll.
• Individual product recommendations via RetailRocket.

Suggest variations of products that best meet customers' requirements

Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer.
Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options.
For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves


Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers

Retargeting old visitors with the help of advertising

Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store.
If someone visited your store and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.


Some shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason.
Also, I suggest you learn a little more about this strategy:

5 principles of configuring and testing retargeting for an online store.
Types retargeting traffic types

Instruments:

• Service reEnter - anti-crisis solution for shops
• How to set up remarketing with Google AdWords and Analytics.
• Bonus: Use services with personalized email newsletters

Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.

What do you think about personalization? Could you share with me and other readers own examples of effective personalization?

How to personalize content from the online store? 5 Good reception.

In a typical store, experienced consultants consider the buyer detect his behavior, and already based on this, suggest it to a particular product. The same tactic can be used in the online store.

Today I would like to tell you about the importance of personalization content from the online store, and how to implement it in their own project.

Contents of the article:

1. What is personalization for an online store?
2. Using dynamic content to welcome visitors
3. Personalization of products offered on the basis of previous purchases Poll
4. Using variations of products to best meet customer requirements
5. Retargeting former customers using advertising
6. Bonus: the use of services with personalized email newsletters

Personalizing content in the online store, you will be able to provide each customer the most suitable solution for him. The online approach is no longer working with a single solution for all.

What is personalization for an online store?

You've probably ever experienced consultants in clothing stores to help you choose the appropriate thing? There is even a probability that they really helped to choose what suits you the size and image.
The same personal interaction experience can be extended to e-commerce. So what is the personalization in e-commerce?

Using a variety of data and tools, you can make specific messages and offers, as well as recommend such products, which are more likely to have arranged your potential customer.
Mon amounted analyst dedicated to how personalized shopping increases the conversion online stores.

Let's highlight a few facts:

• 75% of customers like personal appeal from brands and shops
• 74% of online shoppers depressing content that is not related to their interests and tastes
• 61% of consumers like different promotions and special offers, even if you have to sacrifice for the sake of data privacy shares

Although personalization in e-commerce - is a very important step, many shop owners on the internet are not even aware of the term.

How to start a personalization?

Most online stores today presented static content is the same for all customers. And this happens even when everyone knows how the unique tastes and preferences of each person.
Let's look at a few ways in which you can begin to personalize content

Use dynamic content to welcome visitors

According to statistics from Janrain, 74% of online shoppers are irritated, if presented in the store content has nothing to do with their interests and tastes.

Today we are witnessing the growing popularity of services that allow you to create dynamic content based on segmentation and lists. This, for example, allows you to make certain categories of visitors, the criteria which will be based on their history of use of your store.

Let's look at a service called YAGLA, with which you can show different titles, subtitles, buttons, call to action, to sign the application form and the image depending on the request in contextual advertising.

Dynamic content

Dynamic content allows you to make an individual offer for a specific need. For example: the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.

Instruments:

• A / D conversion using testing ChangeAgain
• A / B testing with a focus on sales calls and Ronstadt
• YAGLA to generate dynamic content
• Personalization of goods based on a survey of previous purchases

Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach.

Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".


Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons.

First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want!

Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products.

Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.

Instruments:

Collect responses from visitors using the service Antilog or Zim poll
Individual product recommendations via RetailRocket
Suggest variations of products that best meet customers' requirements

Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer.

Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options.

For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves.

Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers.

Retargeting old visitors with the help of advertising

Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store.

If someone visited your store, and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.

Retargeting also personalization toolSome shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason.

Also, I suggest you learn a little more about this strategy:

5 principles of configuring and testing retargeting for an online store.
Types retargeting traffic types

Instruments:

• Service reEnter - anti-crisis solution for shops
• How to set up remarketing with Google AdWords and Analytics?
• Bonus: Use services with personalized email newsletters

Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.

What do you think about personalization? Could you share with me and other readers own examples of effective personalization?

In this section:

1. How to increase the average check in the online store? 8 effective techniques.
2. Holders Mnogo.ru bonus cards will receive discounts at the online store E5.ru
3. The scroll bar on the site - is evil? Usability for navigating the online store.
4. Identity and correct errors in the online store to increase conversion.

Article of the week

5 ways to explore the demand for the goods before the opening of the online store.
Before you open an online store, it is important to find out whether your product is sufficient demand. I strongly recommend that you do not  ...

Dynamic content allows you to make the individual offer for a specific need. For example, the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.

Instruments:

• A / D conversion using testing ChangeAgain
• A / B testing with a focus on sales calls and Ronstadt
• YAGLA to generate dynamic content

Personalization of goods based on a survey of previous purchases

Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach.
Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".

Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons.
First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want!
Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products.
Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.

Instruments:

Collect responses from visitors using the service Antilog or Zim poll
Individual product recommendations via RetailRocket


Suggest variations of products that best meet customers' requirements

Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer.
Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options.
For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves


Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers

Retargeting old visitors with the help of advertising

Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store.
If someone visited your store and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.


Some shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason.
Also, I suggest you learn a little more about this strategy:


5 principles of configuring and testing retargeting for an online store.
Types retargeting traffic types


Instruments:

• Service reEnter - anti-crisis solution for shops
• How to set up remarketing with Google AdWords and Analytics?

Bonus: Use services with personalized email newsletters

Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.

What do you think about personalization? Could you share with me and other readers own examples of effective personalization?