Backlink and SEO Google Penguin Station!

Backlinking and SEO: Google Penguin station!

Milestone SEO, the backlink collects links to the strategies used to promote your site! Specifically, what is it? These are all external links (backlinks) that will point to a site or a specific page you want to reference to increase its traffic. The not linking remains one of the steps of SEO , so to avoid putting the cart before the horse remember to treat all previous steps (creation and optimization of contents and all internal technical elements to the site)!

Backlink and SEO Google Penguin Station!

What advantages for your website?

As said earlier, the backlink will help you increase the popularity and traffic of your site or page on Google and this by artificial or natural link acquisition.

An algorithm of history but not only 

There was a time when it was enough to create again and again more backlinks to be better referenced. All indulged themselves to their heart to create hundreds or even thousands of backlinks ... Time long was gone! Google has ensured (and even sleep there) in emphasizing quality over quantity of links. He had also hit hard with the famous Google Penguin , released in 2012.

 It has also undergone many changes. Google Penguin is the net linking policeman and unnatural backlinks and he does not hesitate to punish the bad students, that is to say, those who do not respect the rules of handling links . This is why your strategies must adapt also to avoid being flanked by Google.

Backlink and SEO Google Penguin Station!

The quality !

After the stick of Google, the carrot of success is also a good motto! Adhere to a more qualitative not linking strategy will bring you more traffic and traffic that says says new leads and new customers. The second advantage is the positive impact on the image of your business , because the goal is not to alter Google results but to communicate about your business, your products or services. A quality backlink will affect the image that users of you, which will increase your chances of seeing them make links to your site. Finally, it will impact too heavily the content of your website.

Of course the number of backlinks is important because the more links you have the better. But add the notion of quality is paramount. In short, do not get links from anywhere, anyhow, and focus on links from include:

• Of older sites and enjoying a good reputation
• Sites with a similar theme or close to yours
• Sites hosted in the country and in the language of your target
• sharing sites (social networks: Facebook, Google+, Twitter, Instagram, etc.)

You can do some particular trade links (to your other sites, for example) or even think of in place of your textual content.

Optimize your backlink strategy

Upstream

To start a backlink campaign, you must perform an audit of your link profile , your internals and your content published on the site . You will first assess the popularity of your website but also to review the number and quality of your backlinks and the relevance of site content. This inventory will include assessing the potential risk of penalty by Google. For example, links to the profile, too many backlinks is a sign of an automated artificial strategy, which can be penalized!

To perform your audit , you can analyze the following:

• What referring domains that are linking to your site?
• What is their theme? Is it close to yours?
• Is the clickable text relevant or over-optimized?
• What share links "follow" and "unfollow"?
• How much of links made to pictures?
• Which pages of the most cited external site?
• These links do they lead to error pages 404?

Once these items scanned, you can make an initial assessment of your current backlinking allowing you to set up an effective strategy and lead your raw relevant actions. A second analysis, after six months, you will evaluate the effectiveness of actions.

Finally, an assessment of your internal operations needs to list your pros and cons related to your organization. For example, your editor can he write content for exchanging links? Do you have graphics skills? The better your organization, the better the results over the long term. However, if you do not have expertise in this area (SEO), why not get professional expertise through a digital marketing agency ?

And downstream

Once your strategy in place, you should know that the first results take the time to appear. Allow between 3 and 6 months to see a change, so be patient!

To track, manage and analyze the evolution of your backlinks and your backlinking , there are many tools for paying most to help you understand it better ( Majestic SEO , Ahrefs , Webmaster, Linkody , Link Detox , etc. ). This will include observing the positioning of the targeted keywords, changes in the natural traffic, referral traffic (or which have direct impact on your actions increased traffic) and metric of backlinking such as the number of links, referring domains, etc.

For a good backlink strategy , you have to integrate the reasoning of the Google algorithm that does not like all those trying unnaturally to change and influence the ranking of results. A you know how to balance your strategy and think rather create quality content that will help you naturally be recommended.

What future for backlinking?

Nowadays, the trend of backlinking is increasingly based on a genuine concept of "added value" . We need to know use alternative techniques that will allow you to earn those links. The link baiting is one of the techniques (widely used today), which is to write and share quality content in order that they bring users to share via linkages. This is not to pick your links but instead of them bringing "natural" to you . Other technique that has the wind in its sails, the social linking, which aims to use content sharing on social networks to gain links.

It was around this trend, falling more in a logic of inbound marketing   and content marketing as backlinking its way. This is the entire web that evolves toward greater relevance, and a constant search for quality!